Marketing for Editors: Takeaways from a Guild Discussion

Effective marketing includes deciding where you want to focus your efforts (perhaps independent authors), as well as how (such as presenting at conferences). All the panelists felt a professional website is important. It should describe your editorial experience, the kinds of editing you specialize in, and how you work with clients—anything and everything to show that you are the person someone wants to work with.

Networking, which can strike fear in the hearts of introverted editors, entails meeting and connecting with others and communicating who you are and how you can fulfill their needs, whether it’s being published, attracting more clients, increasing sales, or improving writing skills.